What We’ve Learned With Chuck
I should be writing my weekly Dollhouse review/recap right now, but the current hysteria over Chuck and its possible cancellation is what tends to preoccupy my televisual thoughts nowadays. I should say this immediately: both Chuck and Dollhouse are deserving of renewal. I’m more heavily invested in Chuck because there have been more episodes and more emotional connections made, but they’re both excellent shows. The key difference between the two is that the fan base of Chuck has galvanized and mobilized, while the fans of Dollhouse do little more than bemoan its impending doom in scattershot fora.
I remember two years ago, when Jericho was a show was less than stellar ratings that looked “on the bubble” just as Chuck is now; there were rumblings that it might not be renewed, but nobody was ardently fighting for its renewal. Not until the season ended with a spectacular climax and CBS announced that the show would not be returning for a second season did the fan base explode with fury and begin sending tonnes (literally) of peanuts to CBS to demand a new season of Jericho.
Miraculously, it worked. No write-in campaign that I know of had been successful in reviving a show since Star Trek in the 60′s, but the dedication of the fans astounded the executives and so they made an abrupt about-face and gave Jericho a second season. Of seven freaking episodes.
In the case of Jericho, the network execs were essentially telling the writers to finish off whatever they had planned. They kept up the pretense of a possible third season, even having the writers create two alternate endings, but everyone could see the writing on the wall. Some might argue that this is the best you can get, but I think what’s happened with Chuck is a sign of the future of fandom.
Chuck has never been more than “on the bubble,” and even in this impoverished state, most experts have been quietly optimistic about its possibilities. But we’ve learned not to take “good enough” for granted. Jericho had higher ratings than Chuck, and it still got cancelled. The fans have learned their lesson, and they will fight for the shows they love, even before the fight has begun. Preemptive war is the tactic du jour in our world now. And one has to hope it will result in greater gains than the Jericho campaigns.
The fans of other shows haven’t learned their lesson yet, or they’ve been conditioned for failure. In fact, most of the ardent supporters of Dollhouse in the early days were the ones virtually promising that it would be cancelled.
At this point, Chuck seems likely to be renewed, but its relative success — whether or not it gets a crappy timeslot, or a truncated run, or substantial network support, etc. — will be the litmus test for this new form of fandom. Bringing the fight to the network before the network knows there’s a fight is a potent tactic. If it works, that is.