It’s Garry Shandling’s Show was Garry Shandling’s first big break, and it was a weird one. The show was a traditional multi-camera sitcom except that the characters on the show were aware they were on a show, Garry opened every episode with a monologue to the live studio audience and the audience was encouraged from time to time to interact with the cast and the set. In other words, it was not a traditional multi-camera sitcom.

The show broke the fourth wall at every opportunity and shattered virtually every convention of traditional sitcoms, it set a bizarre precedent and its influence on sitcoms can still be felt today. In short, it was one of those gloriously weird ahead-of-its-time shows whose existence we tend to mourn after a pitifully short life in recent years. But It’s Garry Shandling’s Show lasted for four years, first on Showtime and eventually being rebroadcast on a prime time network. I don’t know if it got cancelled at that point or he chose to end it so he could go do something else, but either way four years is a respectable run for a show as strange as this one.

In today’s market there are so many more channels, offering such a wide variety of niche entertainment; weird shows that used to survive by virtue of a lack of competition are now being supplanted by stuff people want to watch. The truth is that most of the time, weird experimental shows have an audience of a few million at the most. A few million is the very peak, and anything less than that is rarely considered viable in our current market — even though with more than one channel per million people, having an audience of that size should be considered quite respectable.

I’m not sure I’ve articulated this before, but I think we’re coming to a point in modern time where the increased access to increasingly targeted material aimed at increasingly narrow niches will make most of that content too economically risky to produce, except in low budget fare produced cheaply perhaps on and for the Internet. This isn’t the end of this sort of content, but we might see networks taking fewer risks and producing blander content hoping to reach the greatest common overlap of audiences. Yes, they already do that, but they still experiment with genre shows, and weird meta-driven comedies, and rich character driven serials. All of that could be shunted away from television to the internet, where everything is cheaper to make.

And make no mistake, as shows budgets get slashed, their ability to tell large stories, the type of stories people want to see from expansive experimental television, will fall away. Sometimes a limited budget can produce beauteous brevity, see The Twilight Zone, but there are some things that simply can’t be done on a small budget. Lost, for example, could not be made on a small budget. A show that explored similar ideas, maybe even with similar characters, could be made but too much of the scale would be lost — the dangers would feel smaller, the climaxes less earned — the show would no longer be Lost.

(It’s possible with the recent success of True Blood and The Walking Dead — and one hopes similar success for Game of Thrones — we will see a renewal of interest in interesting genre storytelling from the cable channels, but even premium cable channels have their limits: HBO cancelled Carnivàle, one of the best and potentially expansive¹ shows they’ve ever made, because of ballooning costs due to the fantasy nature along with it being a period piece, which tends to require larger budgets for the props departments. So don’t expect the cable channels to rescue us from network television mediocrity forever.)

But if the market speaks, there’s not much we can do about it. People will watch what they want to watch. Enjoy the good times while they’re still here. Watch Fringe maybe?

---

Footnotes

1. The show was cancelled before the scope of its story was fully widened, but from the rough sketches of the future of the show made available to fans, the story was headed to big places. [↩]