The Future of Television, And What Viewers Really Want

There’s a fairly common argument made among Apple fanboys that the difference between Apple and Microsoft is that Microsoft responds to user demands by fulfilling the demand and Apple responds to user demands by fulfilling the underlying demand that the users didn’t even realize they were asking for. It’s a cute way of saying that Apple doesn’t do what you want, it does what you need. On the surface it’s an interesting concept; of course, it’s also one that fails the test of history. No user was asking for the Ribbon UI when Microsoft started integrating it into their interfaces. They came to a decision about the Ribbon UI through extensive user testing but ultimately chose something that they thought answered the underlying needs. Apple doesn’t do user testing. That’s the big difference. Apple doesn’t care about users in the same way, they do things the way they want and expect their user base to follow them or for their new way to lead to new users in numbers that will offset the loss from their existing base. In other words, Apple don’t care, Apple don’t give a shit:

But I’m not here to incite an argument about whether or not Apple cares about their users. I’m more interested in the idea that what a person thinks they want isn’t necessarily what they actually want and how that relates to what’s happening in television right now.

What people who like television want is to pay less and have more control over what and when they watch. Those goals are generally achievable but with caveats that a lot of people don’t really think about. We might want to pay less but that will make our shows cheaper, it will make some shows not exist in the first place.

I’ve already written about the way television works and how the current system of advertising drives most of the financials for the networks, but there’s another side to this equation. The countless cable stations that mostly air syndication repeats that have flooded the market in the past couple decades, the channels that get placed in cable package bundles in annoying distributions that make you purchase five bundles of seven channels each to get the eight channels you really want to watch, are a large part of how cable providers make money as well. Those annoying distribution packages, the ones that force you to buy channels you don’t want or care about to get the ones you do care about, are a way of offsetting costs from expensive channels. This is, as far as I know, a much smaller part of the cost of generating original content, but it still factors into the cost calculus of a lot of the smaller cable channels that do produce original content.

A consequence of making cable options more flexible might be that channels that you really like, that produce shows you really like, stop being bought in generic packages by people who enjoy other channels that you don’t care about. This leads to fewer cable providers supporting that channel and that channel having less money to work with. I’m not necessarily saying this is a good way of socializing the cost of television1, but this is the way it works now and changing that can have undesirable outcomes. But if you still want to get rid of the annoying lack of flexibility in cable packages2 you have to accept the possibility of paying more for some of your preferred viewing. Either that or change your viewing, which brings me to my next point.

Earlier today, Alyssa Rosenberg argued that there should be more shows like Louie. Now I’d love to see more shows like Louie, though if it were the only type of show around — something that would basically have to happen if users get what they currently want3 — I’d have to stop watching television4. But Louie is certainly a poster child for a cheap5 show that still provides humour and pathos in strong doses, but its system of operation is not one that scales. Louis CK is a true anomaly, and I mean that in the best possible way. He is brilliant and prolific and willing to work cheap; he was offered other show opportunities and turned them down because of the limitations of network input. The only reason his show exists is because he worked for less. The only reason his show exists is because he can construct all these stories and write and film and edit them all on his own. Put simply, Louis CK works harder and better and cheaper than pretty much anyone else, and there aren’t a lot of people with both the inclination and the ability to do the same. Resting our hopes for the future of television on Louie is ultimately foolish.

This race-to-the-bottom mentality of seeking out cheap shows above all reminds me of our current political landscape6. Everybody wants the good parts of government, the infrastructure and public resources, without the bad parts, the taxes. Unfortunately, we have to take the good with the bad. It’s true that television can have a different configuration of good and bad, but there will be bad, and I wonder if the people who rail against the backward ways of the cable providers and networks really understand that the new economy they are demanding will fix their existing ills but introduce new ones, ones that are possibly worse. I wonder if they’ve really thought this all through7.


Footnotes

  1. As much as I hate Reality Television, I’ve come to accept that without it, there would be many shows that the networks would not be able to afford to make. []
  2. This argument also holds for shows that are produced for a specific channel with cheaper shows socializing the cost of the more expensive fare, and is what my earlier piece mostly discussed. []
  3. Rosenberg’s piece talks about the stratification of television into super cheap shows like Louie and very expensive affairs subsidized by foreign markets, the latter of which is simply another unsustainable source of funding that will have to be supplanted over time as other nations get the very same options we are having to adjust for now. []
  4. Or maybe catch up on the great shows of the past decades that I’ve yet to see. []
  5. At $250,000 an episode, it’s basically cheap enough to produce while still making money at the $1 an episode price point that people seem to have decided they won’t go beyond. []
  6. Geeze, did I really have to shoehorn politics into this discussion? Looks like. []
  7. Spoiler alert: they haven’t. []

The Future is Amazing

It’s worth saying, from time to time, that while our world is often harsh and cold, it’s better than it was. The slow progress of humanity seems painful to us, but it inevitably leads to a newer and brighter place.

This is why I’m always so shocked when people reject without any thought the idea of living forever. I’ll never see my world truly become the world I want it to be, I’ll never see humanity spread out into the stars; but it will happen, and that’s something I’d give anything to see.

That Crazy Juggalo Speaks Nothing But The Truth

It’s funny that I came upon this video today, less than a week after ‘rebranding’ my blog to celebrate to awesomeness of everything.

I don’t listen to Insane Clown Posse, and the whole Juggalo sub-culture is in turns baffling and terrifying, but you can’t deny that they’re right about this one. The world is amazing, even before we look at the stupendous ways we have shaped the world around us.

I’ll let Devin Faraci, finish off my thoughts on this:

So much of what is around us is incredible and beautiful and transcendent… but it’s funny to hear a couple of idiots in clown paint who can’t rap and who love the word ‘motherfucker’ telling you this essential, wonderful truth.

What it feels like to be in awe

I’m still neck deep in NaNoWriMo and still hoping to get the requisite 50,000 words finished in the next week and a half, but before I go on, I gotta post this amazing video, a riff on Lil Wayne’s “Let The Beat Build” by Nyle.

The thing that takes this beyond being just a great song, which it is on its own merits I think, is that the video is all one shot and the audio was recorded live. As the beat builds (har har) each new instrument gets shown on screen as it gets introduced, building it all up until you have this huge choral routine at the end. It’s just great.

Aside from that, you can really tell that the people involved are just having a lot of fun. All the little moments in there are great: when Nyle walks in front of the trombonist and almost gets hit by slide and nobody misses a beat, they’re all just having so much fun with it; the way the taller violinist bounces around to the rhythm when she’s not playing; the nods of approval when that random dancer slides into the shot at the group outro. I’ve watched this video a dozen times today, and I just keep enjoying it more each viewing.

When Rappers Battle, Everyone Wins

PostBourgie linked earlier today to a sick video that reminded me why white1 is so frequently, and so deservedly, seen as a synonym for lame2:

Update: YouTube took down the original video I linked to, but there are many copies out there so I changed my post to point to an active one.

I also wanted to describe a little bit about how I feel about each of the three raps in the video. Mos Def’s is the first and probably the weakest, but it’s got a real laid back delivery that makes it feel more casual than most of the rap freestyles I’m accustomed to. Black Thought’s is the best overall with a throughline to the lyrics, lots of great similes, and just so smooth and controlled. Eminem’s, the one that seems to be seen as the best by the majority of people, is probably the best from a pure rhyme spitting level. He’s got a couple great lines in there, and he doesn’t let the beat slow down his frenetic flow. That said, he doesn’t win it in my eyes because he hasn’t grown up and started rapping about something other than teen pop stars, prescription drugs, and general violence. He can get a lot of rhymes out of that material — ‘kill a koala’ and ‘maul a chihuahua’ come to mind as does the killer line ‘My dick is so big, if I add another inch to it, you would swear when I raped you that you was actually into it’ — but I’m over it and so should he.


Footnotes

  1. Nobody thinks of Eminem as white []
  2. I had slightly more to write about this awesome video, mostly related to how white I am and was ignorant of the existence of these ‘cyphers’ and whatnot, but my browser crashed without auto-saving. C’est la vie. []

The Novel Theory

I saw a great video thanks to Phil Plait today that tried to show that people will do things that are more ‘fun.’

It’s a great video, and it did make me smile, but I have to wonder if it’s not ‘The Fun Theory’ as much as it is ‘The Novel Theory.’ We all enjoy novel experiences, but thanks to habituation we tend to become less enthralled by them as we adjust. They become less fun. So the piano staircase sounds fun for the first day, but eventually people will get used to the shifting tones as they climb the stairs or, even worse, they will become increasingly annoyed and repelled by them. Either way, it seems to me that the escalator will return to dominance over time.

So what we’d need is something that continually adjusts to human interaction. The more we interact with it, the more it adjusts and changes. We’d need an anti-habituation staircase. Now that’d be real fun.

“We Do Not Fucking Torture!”

Once again, Shep Smith cuts through the bullshit at Fox News. It doesn’t matter if the torture worked. You don’t fucking do it.

And yet, these numskulls he’s surrounded by continue to parrot idiotic talking points. There aren’t two schools of thought about any of this. Torture is wrong. Even if it worked (which it doesn’t) it is still wrong.

Why is this guy still working with Fox News? He should join a real news organization.

The Death Spiral Continues

Chuck is a great show, one that hasn’t found a strong audience but is more than deserving. While maintaining the high caliber action scenes a spy-drama needs, the show manages to develop personalities for their characters, keeps up an ongoing will-they-won’t-they-of-course-they-will-but-not-for-another-couple-seasons relationship without cockteasing the audience too badly, and also have really sharp dialogue and stories packed with geek references. There’s a lot to like about Chuck and the minor annoyances that any given episode offer up are just that: minor.

Of course, I wouldn’t title this post “The Death Spiral Continues” if I were extolling the wonders of a show. I merely take the time to discuss Chuck to contrast it with the increasingly dreaful show that follows it Monday nights on NBC. This week’s episode of Heroes continued to disappoint and downright offend as Parkman’s inexplicable prophetic painting continues to repeat a story that was overplayed and poorly executed when they did it the first five times. And when Rebel gives them useful intel, Matt and Peter finally start thinking and they double up on the mind powers to help them get past security. A smart idea and they got a couple good scenes out of it. Of course, why they wouldn’t at least cover the security camera in the room — leaving the others wondering who it could be — is one of many questions that are aroused by the idiotic behaviour in this episode.

Indeed, while in “Building 26″, Matt and Peter get ahold of video surveillance and Matt’s first plan is to leverage that information to get Daphne back. “One life at a time” he says, as though that makes sense. If your plan is to chip away at the problem until it’s been fixed and then suddenly you’re given material capable of destroying the very foundation of the bricks you’re chipping at, a change in stratagem might be in order. And then, when Peter escapes with that information, instead of bringing the information immediately to all the news outlets and uploading it to Youtube and posting to dailykos under the username LoveIsTheAnswer about the abuses of the Executive Branch and how horrifying the rounding up of these superpowered-Americans is for the freedoms of all Americans, he calls up his totally trustworthy brother who’s never betrayed him before and makes a deal to exchange all the incriminating evidence he has for Matt and Daphne. Even Nathan is astounded! It’s the stupidest deal ever. If you release the information to the public, Matt and Daphne would be ultimately freed, along with everyone else they’d illegally imprisoned. That’s what TNC would call “stepping over dollars to snatch up nickels.”

Oh but the stupid is strong with this episode. That’s just one of three equally stupid and repetitive stories. Claire is protecting Aquaman and, while he’s less annoying than West from last year, the story comes across virtually identical. They’re on the run and the guy saves her with his power somehow. Meanwhile, they discover that they’re not alone, that they have someone to share this part of themselves with. It’s just boring and Claire’s ongoing self-assuredness in the face of her obvious inadequacies is exasperating. And Sylar rediscovers his dad. Turns out his dad sold him to his uncle. Who knew?! The scene where Sylar relives that memory was played as though it were new astonishing information when it’s been known for at least a couple episodes now. The closest thing the scene has to a twist is when Sylar’s dad kills Sylar’s mom via some good old fashioned head-slicing telekenesis. Which, much like last week’s reveal of Mohinder’s pseudo-complicity, doesn’t make sense. Sylar obtained his telekinesis through his real power, the ability to understand complex systems intuitively and “fix” them, so to give telekinetic powers to his dad makes negative sense.

I’m feeling more and more angry with Heroes each new episode. I truly want the show to be good. I don’t like abandoning shows, especially not shows with sci-fi and comic book trappings, but Heroes is not entertaining for me anymore. Other shows are much better. Chuck, for example. Watch them instead.

Weird Al Yankovic is Obsolete

A friend of mine recently linked to a parody music video on facebook about riding the TTC. I’ve seen lots of parodies on youtube over the years but for some reason this one made me have a sudden realization about how the internet made Weird Al Yankovic obsolete.

Back in the day, Weird Al got started by working with Dr Demento and singing short easy parodies. It was really something that any relatively talented and funny guy could do if given the opportunity by working with Dr Demento. But Weird Al is the one that did it, and with a bit of savvy he turned that into a successful career as a song parodist.

But today, Weird Al, or some modern day analog to him, would be unlikely to move beyond a youtube or myspace page with a few million views. Popularity? No doubt. Celebrity? No way. That world where a moderately talented guy with access to distribution has been replaced by one where thousands of very talented people vie for notoriety in an incredibly accessible and incredibly competitive environment. The internet has done more than made things more easily available: it has also made us all increasingly more critical. In this new world with millions rather than hundreds or thousands of content generators, we all need to judge things harshly or all our time (and then some) would be monopolized by mediocre content.

It’s this increased competition and accessibility that makes the music industry, and really all media industries, in so much trouble. Piracy has existed ever since media could be reproduced even in rudimetary forms. Piracy is not the reason sales have decreased. The problem is that competition and access have increased.

OK, Kerry Rocked the House

I have to amend my previous assessment about John Kerry’s speech. I had missed a lot of the build up beginning of his speech, and thanks to the youtube video of the speech over on Andrew Sullivan’s site I saw the whole thing. And there’s some really good stuff in there. He still sounds like a bit of a tool, but the words are there, and a lot of Biden’s more convincing rhetoric echoes this speech, though Biden’s delivery was better. But I was overly flippant about John Kerry’s speech which, when heard in its entirety, is really good and stands up to the others of the night.

Who Is Dancing? Bear is Dancing!

For all you Middleman fans out there (and for the rest of you who don’t know what the fuck Middleman is but like absurdity):

This video is much much funnier (and cuter and awesomer) without the background music.